Putting your marketing efforts out into the world is a lot like casting a fishing line out to the sea—it takes time, patience, and a whole lot of effort, but when you come up with a big catch, it all seems to be worth it in the end. The only difference is that with marketing, you’re casting out more of a net rather than one line in hopes of getting the attention of more fish (or buyers).
Home Depot measures the effectiveness of their home services marketing through automated lead scoring with VoiceBase Predictive Insights. They’ve answered the question “Are the marketing programs driving prospects that generate revenue?”
Score Every Call
By using custom vocabulary, speech analytics categories, and predictive models, VoiceBase can automate your call classification efforts, so you can get back to what you do best – making informed decisions.
Validate Online Marketing Campaigns
Tracking a prospect’s touch points through online and offline activity has traditionally been an uphill battle, until now. With the ability to automatically and unbiasedly score leads on a scale of 1-10, business can optimize campaigns and marketing spend faster, with more efficiently than ever.
Focus on your agents
not on listening and scoring calls
Without Speech Analytics
than 5% of your calls, and miss 95% of the valuable insights.
Make minimally informed decisions
With Speech Analytics
Make informed decisions