Artificial Intelligence (AI) has become an exciting buzz word that companies love to use when they are trying to describe their solution as “smart” technology. But, what does that really mean? Artificial Intelligence in B2B or B2C products, typically incorporates machine learning, deep learning or data mining techniques in order to automate a process; most popularly used for suggestive or predictive applications – “Customers who bought X also bought A,B,C and D, you should take a look,” or “Viewers who watched Y also liked Z, you should watch that next.”
Home Depot measures the effectiveness of their home services marketing through automated lead scoring with VoiceBase Predictive Insights. They’ve answered the question “Are the marketing programs driving prospects that generate revenue?”
Score Every Call
By using custom vocabulary, speech analytics categories, and predictive models, VoiceBase can automate your call classification efforts, so you can get back to what you do best – making informed decisions.
Validate Online Marketing Campaigns
Tracking a prospect’s touch points through online and offline activity has traditionally been an uphill battle, until now. With the ability to automatically and unbiasedly score leads on a scale of 1-10, business can optimize campaigns and marketing spend faster, with more efficiently than ever.
Focus on your agents
not on listening and scoring calls
Without Speech Analytics
than 5% of your calls, and miss 95% of the valuable insights.
Make minimally informed decisions
With Speech Analytics
Make informed decisions