Unfortunately, there still exists a large stigma amongst executives that marketing is an expense and not a strategic investment. And perhaps more unfortunately, the burden falls upon the marketing team to prove otherwise.
Marketers thrive on data…
But once a lead picks up the phone, it’s hard to track any ROI.
With call tracking analytics digital marketers can turn quantitative data into qualitative insights to make better, faster decisions on how to optimize marketing spend.
Validate Digital Marketing Campaigns
Score leads over the phone with predictive analytics to make better and faster decisions on where to place your next ads for the most conversions!
Get Lead Attribution Insights
What kind of leads is each ad driving? Attribute leads to the exact source and message to better understand your audience and optimize for the best quality.
Gather Organic Product Feedback
Surveys, user testing, market research and customer advisory boards are great, but are you listening to what your customers are telling you today? Harness snippets from what your customers are saying over the phone for daily organic feedback.
Monitor Your Brand Health
Perception is everything, and it can change in an instant. Keep your finger on the pulse of your brand by listening to your customers and monitoring conversations for trends, patterns and new insights.