Contact Center Digital Transformation
Call Center Voice Analytics Case Study
Delta Dental of Washington:
- Covers about 50% of people in Washington
- Has about 80 call center agents
- Answers more than 700,000 calls annually
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Increasing Revenue by Optimizing The Call Center
Delta Dental of Washington was receiving a multitude of calls into their call center, with increasing call volumes every month. However, they had no visibility into what was being said during these customer interactions. Without full data on these conversation, they could not identify how to improve their agent efficiency and customer experience.
Leveraging voice analytics technology from VoiceBase, Delta Dental of Washington was able to get insights into their calls like never before. They could now tag every call with the Call Driver based on what was said between the agent and caller at the start of a call. Then we also created categories that identify the services discussed, in order to gain real insight into the customer experience. For example, if a call driver was ‘Pricing’, we could also see correlation to a service such as “how much do fillings cost?”
Goals:
- Make it easier for customers to get answers to questions
- Measure that achievement based on reducing talk time
- Reduce talk time by 10% company-wide
Results:
⏱ 10% Reduction in Talk Time
As any call center professional knows, time on the phone = dollars out the door. By reducing overall talk time through optimizing operations, DDWA was able to decrease contact center costs significantly.
🏆 12% increase in Reason for Calling discovery
Before, DDWA was only aware of 3% for calls about ID cards. With VoiceBase, DDWA discovered that 15% of callers were calling about ID cards. They were then able to inspect why so many people are having trouble locating their ID card information.
“The VoiceBase Player allows us to dig into calls and focus on the section about the specific category without listening to the full phone call. After drilling into the calls we realized that the same pattern was happening across all calls related to ID cards,” said Masters about their data discovery.
💡 Improving CX With AI
Without an automated voice analytics technology, Delta Dental of Washington had been allocating costly resources to manually reviewing and scoring calls.
By automating this process, they not only decreased operational costs significantly, but also now had access to data points that were previously inaccessible such as Overatalk, Sentiment, % of Silence on the call, and more. Now DDWA can analyze 100% of every call and access that data in their Tableau Dashboards.
Discoveries:
- Customers were not being informed of digital ID cards.
- Agents needed better onboarding to guide customers to their solution.
Watch: A Tale of Digital Transformation
Discover how Delta Dental of Washington transformed call center operations to eliminate 6 months of IT efforts by providing a data warehouse and automatically extracting, transforming and loading data into pre-built Tableau Dashboards.
Filmed live at Tableau Conference TC19.
“VoiceBase has been key to our digital transformation by providing rich custom voice analytics across every single department. The Voice of the Customer should be the fabric of every enterprise and we realized that we had limited access to what our VoC really was until we started to leverage VoiceBase’s enterprise analytics solution.”
Becky Masters, Delta Dental of Washington
Digital Transformation Tips from Becky Masters, Delta Dental of Washington
1. Know where to focus
Know exactly what your customers’ pain points are, listen to 100% instead of 1% of your customers
2. Speed to insight
Enterprise Accelerator: removes 6 months of IT effort building out the data warehouse, extracting/transforming/loading, and building Tableau dashboards
3. Multiple departments listening to the same Voice of the Customer
Executives, customer service, sales, marketing, website team
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Are You Hearing Voices?
Many organizations are hungry to understand what customers and prospects think of their brand, products, services, and unique relationship. To this end, organizations are trying to move from reactive responses to negative experiences to proactive real-time action at the time of both positive and negative interactions.
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