While it might seem mundane, digitizing voice data is essential for downstream advantage. There are significant benefits in gathering, aggregating, analyzing, and leveraging appropriate actions from voice data. There are obvious benefits in customer service, sales management, and compliance. Voice data is an equal tributary in the growing data mesh that organizations are dealing with for now and the future. We are only at the beginning of leveraging voice data, so expect a big push in brand monitoring next.
Tracking your digital ads are difficult if you have no way to tell which ads drove calls and resulted in sales.
While acknowledgement of the importance of marketing in the eyes of the C-Suite is on the up-and-up, there is still heaps of pressure for marketing to perform with hyper-efficiency.
Our businesses and organizations are becoming increasingly complicated environments with each passing year. Inevitably, as you grow, you’re going to find yourself creating new departments, starting special project groups, and hiring more people all along the way.
If you’re a Dreamforce pro, you know that there is zero time to waste at this conference. So, what should you allocate your time towards?